Earlier this month, Delta completed renovations at LAX Terminal 5, including premium ground services for passengers flying Delta One (the new name for BusinessElite). Lucky detailed those changes here.
It’s been a while since I’ve posted on here, but those of you who know me on Twitter know that I’ve moved my primary residence away from L.A. and my primary airline away from Delta to American. I lost my Delta Platinum status earlier this year, but don’t miss it compared to my American Airlines Executive Platinum status (especially now that I live in a former US Airways focus city).
However, my Delta profile still has my old L.A. family address that its always had, and I guess Delta saw it fitting to try to entice me to come back to Delta and try their new product (this isn’t the first time Delta has enticed me with a premium L.A. experience).
The e-mail states that Delta is willing to comp me Platinum Status and a Delta Sky Club membership for 2 months, as long as I accept by July 16th. I have no plans to fly Delta any time soon, so the best way to go about this is to wait until 7/16 to accept.
The offer also says I can keep both the status and Sky Club membership until January 31, 2016 (the end of the current program year) if I book a Delta One transoceanic or transcontinental roundtrip within the 2 months I have status.
A quick look at a Delta One roundtrip fare between New York and California shows it to be at least $1,200. That can be a costly proposition and isn’t something I’m willing to do just to keep Platinum Status for an additional 4.5 months (and I already get myself into Sky Clubs when flying Delta using my American Express Platinum card, so I don’t really need the membership for 99% of my trips). You do get 15,000 bonus miles plus 10,800 miles for flying that $1200 fare as a Platinum, and I’d value 25,800 miles at around $275 considering how much Delta devalues their program. I wouldn’t pay the remaining $925 for just a few months of Platinum status unless I planned on flying Delta enough to requalify for elite status until 2017.
The e-mail is clearly targeted (it even says it’s “just a select few”) but I’m curious to know who all got targeted. So far, the people I’ve heard of getting targeted are all LA-based flyers who used to have higher status with Delta but don’t currently (or have dropped to a much lower status). This is the link I received, though I doubt it will work for most people. Still, it’s worth a shot. Platinum status isn’t half bad – I had it for almost 2 years and had a relatively good upgrade percentage as well as access to Economy Comfort (now Comfort+) seats. I don’t agree with how Delta (and United) award miles based on fare and am rather happy staying with American Airlines, but hey, free status is free status!