Last year, I earned Aegean Airlines Gold status after flying only 19,000 miles on Star Alliance partners. Since Aegean is in Star Alliance, that meant I got Star Alliance Gold for 3+ years (I earned the status in July 2012 and my membership card expires December 2015). I actually had enough miles for an intra-region one-way business class award. Since Aegean charges fuel surcharges on awards, I couldn't be too … [Read more...]
Posts about "advertising"
United kept "Rhapsody in Blue" as its signature music when it merged with Continental several years ago. Now The New York Times reports it's bringing back the popular advertising slogan "Fly the Friendly Skies," which it dumped in 1996. Read United's official press release. However, I have several problems with the new campaign. First, there's no evidence that United is actually emphasizing the original … [Read more...]