Starwood Preferred Guest sent me an invitation today to test out its new smart check-in feature at participating Aloft hotels. Right now, there are very few participating properties, and I’m not likely to visit any soon. (Just my luck my parents left Cupertino just as Hyatt and Starwood opened hotels there!) However, it seems like a unique opportunity. I expect such a program to be rolled out to other brands within the Starwood portfolio at some point, so it could pay dividends to be in on it from the beginning.
Participating hotels include: Aloft Harlem, Aloft Lexington, Aloft Dallas Downtown, Aloft New York Brooklyn, Aloft Cupertino.
Coming soon: Aloft San Francisco Airport, Aloft Miami – Brickell, Aloft Miami Doral, Aloft Tucson University, Aloft Tulsa.
(Note: Only invited members are allowed to join, so check your email. I’m just providing information here, but you can learn more on Starwood’s website.)
From the email:
How does it work? On the day of your future arrivals to one of the participating Aloft hotels, we will send a message to your mobile device with your room number. When you arrive, you can bypass the front desk and proceed directly to your room. When you get there, just hold your special Aloft brand SPG card in front of the lock and the door will unlock. That’s it! You will be able to take advantage of one of the easiest and fastest check-in experiences ever offered in the hotel industry.
A few things to note:
• You will need to have the mobile device that you provided below with you on the day of arrival.
• We will use the credit card you used to make your reservation for all incidentals during your stay. You can change this at any time by stopping at the front desk.
• Your new Aloft brand SPG card will NOT replace your existing SPG member card and can only be used at Aloft hotels that are participating in Smart Check-In.
• The Aloft brand SPG card does not contain any of your personal identifiable information. The card only contains information necessary for your current stay at one of the participating Aloft hotels.
Lastly, just because you won’t see us at check-in doesn’t mean we aren’t here to help. Call or stop by the front desk anytime!
I had to provide my email address, SPG number, and information on my phone and wireless carrier, but otherwise it was pretty painless. I should be receiving my card in the next few weeks! Maybe once the service is offered at SFO I can take advantage of it then since San Francisco remains one of my most frequent stops for visiting family and business partners.