American has quietly been rolling out a number of “behind the scenes” videos about the internal workings of the airline. From baggage handling to catering these videos are well produced and provide some insight into the inner workings of an airline.
“Why do airfares charge so much?” interviews analysts within the revenue management department. It’s an interesting five minute interview that discusses the factors that effect pricing including: seasonality, holidays, taxes, fees, competition and fuel. They mention that American currently has 14,000 city pairs with millions of published fares. Every hour, on the hour, they may change over 100,000 fares.
The main tip from the video “How do I get the best deal possible?”, their answer: “Book now… odds are fares will go up if you wait”. With aa.com you can use the 24 hour hold option to lock in a fare while you continue searching.