I’ve shared several airline commercials here before. I’m a fan of Singapore Airlines, especially after my recent trip with them. They just launched a new campaign with a series of commercials built around “The Lengths We Go To” tag line.
“Understanding Your Needs”, from Fujian, China
“Creating Around You”, from Scotland
“Bringing You the World”, from Venice, Italy
There is more information and ‘making of’ videos available at a website dedicated to this campaign here. I’ve always liked Singapore’s commercials, and these certainly do not dissapoint. They each focus on the customized nature of Singapore Airlines service. I was very impressed with the service I received on my Singapore flights, although some flight experiences were certainly better than others. Which commercial is your favorite?