Yesterday Starwood Preferred Guest sent out a reminder email about its fall promo, “More For You.” Ostensibly it offers double or triple points for stays of two or more nights, but in reality almost every hotel I have booked over the next two months has decided to opt out.
I would say delete and move on, except that buried in the lead is an offer for 500 free points if you also update your SPG profile to include your new “My Stay Preferences,” an initiative to improve the personalization of each stay. And 500 points is 500 points.
Just log-in, click on your name, and visit Manage My Account > My Profile before scrolling down to see My Stay Preferences. Here’s a link to My Profile to speed you along.
You could stop reading now and just register. But if you want to read my thoughts…
It is almost a way to excuse the poor handling of upgrades at the front desk. SPG Platinum members are supposed to receive a complimentary upgrade to a standard suite, if available, at the time of check-in. But some agents either aren’t familiar with this rule or seem to be under instructions to say no suite is available even when they are still for sale online.
Under “my upgrade preference” I’d like the option to select “the suite you promised me, without the hassle.” If you select anything other than “the largest room” I expect to see an agent — somewhere, sometime — throw that back at you as the reason you didn’t get a suite upgrade even when a suite actually is available. After all, you chose “the best view” and unfortunately the only remaining suite was on a lower floor.
On the other hand, there have definitely been times when I’ve been told the front desk tried to give me the first room available. I’d be happy to wait if they would explain my options. Maybe this will be a move in that direction.
Other preferences like “non-smoking” and “low floor” are not new. They’re just in a new location.
And what’s up with “lifestyle stay preferences”? If I say I’m into running do they give me enough room to do laps? Does working out come with a set of dumbbells in the room? And does space to work actually mean more space than the standard desk in a corner? These options are confusing mostly because they seem specific to the property and not the individual room.
But, hey, I thought they were dumb before and didn’t fill them out. Then they offered me 500 points and I made the effort. I guess the promo worked!