When planning a trip, finding authentic, memorable experiences can be just as important as booking flights and hotels. Afterall, what do you do after you arrive? That’s where Viator comes in. As a leading platform for tours and activities, Viator connects travelers with over 300,000 experiences in more than 150 countries. Whether you’re craving a food tour in Tokyo, a wine tasting in Tuscany, or a guided hike through the Andes, Viator makes it easy to explore like a local. You can choose from city tours to white river rafting and even multiple day tours too. Viator has so many options it is VERY helpful when planning activities for travel. I’ve utilized Viator for bike tours in Edinburg to wine tasting in Santiago.
Viator has made it easy to search for tours, get ideas while traveling and more. It’s nice to arrive and have a game plan and not only just wing it.
4 Reasons Why I Like Viator
Authentic: Viator offers an incredible range of experiences—from skip-the-line museum tickets to private cultural tours and adrenaline-pumping adventures. What sets Viator apart is its focus on authentic, local experiences. Working with local companies to promote their tours. Many tours are led by passionate locals who bring deep knowledge and personal stories, offering a richer, more immersive experience than generic group tours.
Easy: Booking through Viator is simple and intuitive. You can search by destination, date, or activity type, and filter by duration, price, or traveler rating. You can even change the currency to pay in your currency. Many experiences offer free cancellation up to 24 hours in advance, and you can often reserve now and pay later, giving you flexibility if your plans change. Flexibility is key when traveling and Viator makes it easy. So I keep going back!
Reviews & Quality: Viator is owned by TripAdvisor, which means you get access to millions of verified reviews from real travelers. Only customers who have booked and completed an experience can leave a review, ensuring transparency and trust. Viator also vets its partners for safety and quality, so you can book with confidence, These tours are legit companies and you can read the good, bad, and ugly!3
Buy Local: By booking through Viator, you’re often supporting small, local businesses. Many of the experiences are run by independent guides or family-owned companies, helping to sustain local economies and promote cultural preservation. Something you do not always get when buying online. Viator works with a wide net of suppliers, which I like!
Limited-Time Offer: Save 10% on Viator Experiences
This summer, you can save 10% buy booking tours on Viator. Now through July 29, 2025, you can save 10% on Viator tours and activities with promo code VISUMMER10. This offer is valid for a wide range of experiences, from walking tours and cooking classes to adventure excursions and cultural outings
To redeem:
- Visit Viator
- Choose your experience
- Enter promo code VISUMMER10 at checkout
This is a great opportunity to book your next adventure at a discount—whether you’re planning a summer getaway or just exploring your own city. I would recommend pre-paying though to ensure you lock in your 10% savings
Stack Your Savings with Amex Offers
If you’re an American Express cardholder, you may be eligible for a targeted Amex Offer: spend $250 or more on Viator and receive a $25 statement credit, up to two times (for a total of $50 back). This offer is valid through July 18, 2025, and can be stacked with the VISUMMER10 promo code for even more savings
To check if you’re eligible:
- Log into your Amex account or app
- Navigate to the “Amex Offers” section
- Add the Viator offer to your card before booking
Final Thoughts
Viator is more than just a booking platform—it’s a gateway to unforgettable travel experiences. With its vast selection, trusted reviews, flexible policies, and now a limited-time discount, there’s never been a better time to explore with Viator. I have been using Viator and Project Expedition for my local tour bookings for years. I’ve had nothing but great experiences and will continue to use Viator when planning local experiences world wide. Plus now, I can save an extra 10% which is a win-win!
