Alaska Airlines unveiled a new “Fly for All” app to help passengers who may have anxiety about their upcoming flight. I applaud Alaska Alines for going the extra mile to help these passengers have a successful and enjoyable flight. This app works with mobile devices and tablets.
The Fly for All app is designed to help these passengers:
- First-time flyers
- Passengers traveling with children
- Unaccompanied minors (UM)
- Passengers with cognitive and developmental disabilities
The app aids these passengers by walking passengers through the steps that they are likely to encounter prior to their flight until landing at their destination. There are a series of photos and descriptions (social stories) that features an optional read-aloud setting, describing the travel process from packing your bags until landing. The app features:
- Interactive content
- A travel checklist
- Matching games
- Communication cards to assist passengers with non-verbal airline staff and other passengers
Sample Screen Shots
Alaska Airlines Commitment to Customer Care
Ray Prentice, director of customer advocacy said “Everyone should be able to feel comfortable flying, but not everyone does. We’re an airline that strives to provide remarkable experiences for everyone. Which aligns our values and is the right thing to do – and the app helps us all get there.”
Alaska Airlines ranked #1 in the 2019 J. D.Powers North America airline satisfaction study among traditional carriers for the 12th consecutive year.
In reviewing this app, Alaska Airlines has done a good job walking through the scenarios in which an anxious flyer may encounter. Will other airlines offer a similar app?