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Alaska Airlines MVP Gold 100K Choice Benefits Are Here

by Steve Case
Last updated January 11, 2023

Hallelujah, the Alaska Airlines MVP Gold 100K benefits are finally here.  If you are an MVP Gold 100K member, check your email.

 

“Please Choose One Of The Above”

If you are an MVP Gold 100K, you can choose one of four benefits.  Here they are:

a screenshot of a email

Making Your Choice

Start by opening your email and clicking on the CHOOSE YOUR BENEFIT button.  You will be taken to the Alaska Airlines Mileage Plan sign-in page.  Sign into your account for the next step.

a screenshot of a website

After you have submitted your choice, you should see this confirmation:

a screenshot of a thank you message

When Do These Benefits Take Effect?

Alaska Airlines says that most of these benefits will take place immediately and some will take longer.  I don’t know exactly which is which.  I chose the Lounge+ membership and it is there.

a green card with a black text and a black pen

There are terms and conditions for the Choice benefits so be sure to read the fine print.

¹²Members selecting 50,000 bonus miles will have the miles immediately deposited into their Mileage Plan account upon selection of this option.  Bonus miles are not elite qualifying miles. 


¹³If your chosen benefit is Alaska Lounge+ Membership, you will receive a membership for the entire time between your selection date and the end of the program year.  For members qualifying for 100K in calendar year 2022 for the 2023 program year, the end of the program year is December 31, 2023.  For members qualifying for 100K in calendar year 2023 for the 2024 program year, the end of the program year is December 31, 2024. No refunds will be given to existing Alaska Lounge or Lounge+ members who choose this option for any time period that overlaps between paid membership and the benefit period.  All Alaska Lounge+ membership terms and conditions apply.

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¹⁴ If selecting this benefit option, the individual you nominated for MVP status upon MVP Gold 75K qualification will be upgraded to MVP Gold.  If you didn’t nominate anyone to MVP status after qualifying for 75K, you can select an individual to nominate to MVP Gold.  Gifted status will be effective up to 7 business days.  For members qualifying for 100K in calendar year 2022 for the 2023 program year, recipient status will begin within 7 business days of making your selection, and is valid through December 31, 2023.  For members qualifying for 100K in calendar year 2023 for the 2024 program year, recipient status will be valid through December 31, 2024. 


¹⁵ Members selecting complimentary WiFi will receive a monthly Wi-Fi membership valid for complimentary access on Alaska marketed flights operated by Alaska, Horizon Air or SkyWest Airlines , valid from the date of selection of the benefit through the end of the program year.  For members qualifying for 100K in calendar year 2022 for the 2023 program year, the end of the program year is December 31, 2023.  For members qualifying for 100K in calendar year 2023, the end of the program year is December 31, 2024.  No refunds will be given for existing monthly or annual Wi-Fi pass members who choose this option for any time period that overlaps between paid membership, and the selection of the elite benefit option.  Inflight WiFi may not be available on all flights and speeds are not guaranteed.  All Intelsat Inflight LLC. (formerly Gogo Inflight) terms and conditions “This indicates a link to an external site that may not follow the same accessibility or privacy policies as Alaska Airlines. By selecting a partner link you agree to share your data with these sites.” apply.

What About Free Internet?

OK, Alaska, Delta just fired the first shot.  Delta Air Lines will be offering free internet access to Sky Miles members regardless of tier level on domestic flights.  Alaska Airlines should at least do the same for their MVP Gold 100K members.

Can You Change Your Mind?

I tried to reenter the choice selection page and it would not take me there.  My initial test is that you can’t change your mind online.  The selection page does state:

“Please note that after you submit, you won’t be able to change your selection.”

Changes To The Alaska Airlines Visa Credit Card

In case you missed it, you can read this article here.

Final Thoughts

It’s about time.  The initial MVP Gold 100K benefits launched on January 31, 2022.  I can’t believe that it took over ten months for Alaska Airlines to come up with the choice benefit model.  I did choose the Lounge+ membership and it is now in effect through the end of the 2023 benefit year.  I did get cheated out of the first ten days of use but at least I have it now.

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About Steve Case

Steve is a life-long avgeek and a points and miles player. The photo is from my first premium, international award flight in 2012. That is all it took, I was hooked. I used my airline mile and hotel points to travel well and cheap. I am truly an "out-of-the-box" traveler which has enriched my travel experiences.

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