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American Airlines New Amenity Kits

by Brad
Last updated January 3, 2023

American has again refreshed their amenity kits, with these newest versions becoming available on flights beginning in mid-February 2019. For the last few years, Cole Haan put their name on American’s amenity kits.  Contents have been consistent for a few years, although the bags have changed.  Here is the 2017 version of  American Airlines Business Class Amenity Kit, and here is the 2018 version of the American Airlines Business Class Amenity kit.

For 2019, the kits are totally different. Personally, I think its time. Descriptions are directly from American’s press release:

The kits were designed in collaboration with This is Ground, Athletic Propulsion Labs and STATE Bags and feature products from Allies of Skin, Zenology and Baxter of California. Color rotations and products vary depending on cabin, however each kit includes the essentials: an eye mask, earplugs, a toothbrush and toothpaste.

New Amenity kits for international flights

a group of different colored wallets
This is Ground branded American Airlines First Class Amenity Kit

International Flagship First and Business class travelers will receive kit made by This is Ground. Skincare products come from Allies of Skin.  Admittedly, I’ve not heard of either of these, but based only on the photos, the cases look better than the current offerings.

several wallets on a white surface
This is Ground branded American Airlines Business Class Amenity Kit

I have some long haul travel coming up, so hopefully I’ll get to try out these new kits, and I’ll have a full review. I’m reserving judgement until I’ve actually seen these kits for myself, but despite how nice the cases look, the contents of the business kits look to contain the absolute bare minimum of contents.

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a blue bag with a few items on it
American Airlines Business Class Amenity Kit with Allies of Skin products

 

American Airlines International Premium Economy Amenity Kit

Here is the description from the press release:

  • Designed by STATE Bags, an uplifting, give-back company whose mission is to create a well-made product while giving back to the community and helping those in need
  • Features skincare products from Baxter of California and two different color rotations
a group of black and white bags
American Airlines Premium Economy Amenity kit from STATE Bags

American Airlines Transcontinental Flagship First and Business Class Amenity Kits

  • Kits designed by Los-Angeles based shoe company Athletic Propulsion Labs
  • Features skincare products from Zenology, an oversized eye mask, added FlyFit hydration pack and earplugs

a group of objects on a white background

a group of bags with zippers
American Airlines Transcontinental Flagship First and Business from Athletic Propulsion Labs

Final thoughts

Looking forward to seeing these kits in person, and to test them out. To me, the cases look better than past versions, but the contents seem to be pretty minimal.  That said, hopefully the products are nice, but I’ve never heard of any of these new vendors. I like the idea of working with smaller companies, hopefully they are deserving.

Have you seen these new amenity kits on your AA flights? Are they an improvement on past versions? Have you heard of any of these brands?

 

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About Brad

Brad is a frequent traveler, based in Milwaukee. He typically travels in around 200,000 miles per year, much of it for business, and often in economy. This blog focuses on experiences and tips from the perspective of a frequent business traveler trying to maximize value. In addition to frequent work trips, he uses miles and points for even more travel with his wife and young child.

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