Alaska Airlines announced another football season of allowing early boarding for all passengers wearing Russell Wilson jersey on all flights departing Sea-Tac airport. Mr. Wilson continues his role as Alaska Airlines “Chief Football Officer” where they work together to support youth charities at Seattle Children’s Hospital and fighting childhood cancer.
Alaska Airlines is not the official partner of the Seattle Seahawks; Delta is. But Mr. Wilson has a large presence in Alaska’s marketing campaign. Alaska Airlines has gone as far as having Russell Wilson livery on one of their 737-800 planes.
Who would bother wearing Wilson’s jersey on a flight?
Last year Alaska Airlines changed their fare types to include Saver Fares. Since then, I’ve noticed there seem to be more frustrated passengers on fully booked Alaska flights. Specifically those saver fare passengers, who assumed their carry-on would fit in the overhead bin. Saver fare passengers board the flight last and since overhead bins are first-come first-served, those bags end up getting checked.
Passengers with elite status or Alaska’s credit card don’t need to worry about paying for checked bags. However, passengers without free checked bags may be more relaxed to get on the plane early and secure overhead bin space.
If you prefer to book the cheapest fare available and you don’t pay for checked bags, this is a deal for you! Especially if you already own a Wilson jersey.
Add a comment below if you give it a try and wear a No. 3 jersey on a flight out of Seatac this year. I would love to hear from anyone that has a Wisconsin or NC State jersey from Wilson’s college days and tries this out.