Alaska Airlines announced a promotion this week that marks down the price of its miles significantly. This is a tiered bonus that rewards you more for buying more points, and you do have to log in (some people might get a smaller bonus than others). But if you can maximize the offer I think it’s a good value.
I was targeted for the largest bonus, offering 50% more miles when I purchase 40,000 or more. For example, buying 40,000 miles would cost me $1,182.50 and I would have a total of 60,000 miles after the 50% bonus. The final cost per mile is 1.97 cents.
|0–9,000 miles||No bonus|
|10,000–19,000 miles||20% bonus miles|
|20,000–39,000 miles||35% bonus miles|
|40,000–60,000 miles||50% bonus miles|
Are Alaska Airlines miles worth that much? To many people, yes. They still offer a free stopover on one-way awards, even for domestic travel with the United States. They also have generous prices for some partner awards. I just booked a one-way first class ticket Cathay Pacific to visit Singapore, and it cost me only 70,000 miles + $62.50 per person. Compare that to redeeming 110,000 miles on American Airlines with no stopover.
However, Alaska consistently offers the chance to buy miles for 2 cents each when you book a ticket with them online. You don’t need to rush out and buy miles during this promotion if you can fall back on that regular offer. You may still find it worthwhile to buy now if you need a lot of miles quickly or if you don’t normally fly on Alaska Airlines.