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Hilton Launches “Carry on Puerto Rico” Promotion

by Steve Case
Last updated October 14, 2019

Hilton Hotels announced today that they are launching a new promotion featuring actress Rosario Dawson.  Hilton wants to let you know that they and Puerto Rico (tourist areas) are well and open for business.  The promotion is offering special pricing at their Puerto Rico properties and a chance to win a three-night, four-day trip to Puerto Rico.

a group of luggage in a hallway
The Island-inspired, hand-painted suitcases.  Photo credit: Hilton Hotels.

Hilton says the campaign “Carry On Puerto Rico” features actress Rosario Dawson, whose family hails from the island. The campaign captures the spirit of one of the Caribbean’s most-treasured destinations and conveys how visitors, especially those coming from the U.S., can immerse themselves in the island’s natural beauty as well as its vibrant and rich culture — from its best-in-class beaches to its lively music and diverse local cuisine, all within reach with just a short flight and a carry-on bag.

The Promotion

Hilton has teamed with Rosario to come up with a truly unique promotion.

“I am so thrilled to be a part of the ‘Carry On’ campaign with Hilton,” said actress Rosario Dawson. “There’s just so much magic to this [island], and there are very few places in the world where people have that just innate, deep sense of pride of just being from [Puerto Rico], and that’s here,” said Dawson, reflecting on how “Carry On” also captures the resilient spirit of Puerto Rico. “This is a place people want to come and visit.”

“Rosario Dawson perfectly embodies the optimistic spirit of the island, and we’re honored to have her represent this campaign,” said Kellyn Smith Kenny, Hilton’s chief marketing officer. “Rosario joins an impressive list of female celebrities featured in Hilton’s recent marketing campaigns who are lending their own unique voice to Hilton as the travelers’ champion, sharing how consumers can expect more and get more out of their travel experiences.”

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a woman leaning on a railing overlooking a body of water
Rosario Dawson at the Caribe Hilton. Photo by Shannon Lynch for Edelman Brand (edelman.com).

Hilton commissioned four local and influential artists to paint suitcases with unique scenes of Puerto Rico along with the tropical and historic experience.  You can register to win one of four trips to Puerto Rico and receive one of these unique suitcases.  The official rules for this promotion can be found here.

Hilton Hotels in Puerto Rico

Hilton hotels operate eight hotels in Puerto Rico.  They include:

  • Caribe Hilton
  • Embassy Suites by Hilton San Juan Hotel and Casino
  • The Condado Plaza Hilton
  • Hilton Ponce Golf and Casino Resort
  • Embassy Suites by Hilton del Mar Beach
  • DoubleTree by Hilton San Juan
  • El San Juan Hotel, Curio Collection by Hilton
  • Hampton Inn & Suites by Hilton San Juan
a pool with palm trees and a building in the background
Caribe Hilton. Photo by Shannon Lynch for Edelman Brand (edleman.com).

A Guide for Puerto Rico

Hilton even has a comprehensive guide for your visit to Puerto Rico.  The guide can be found here.

a screenshot of a computer
Image credit: Hilton Hotels.

My Take on this Promotion

I have to take my hat off to Hilton Hotels for promoting travel to Puerto Rico.  This island suffered a lot of damage from recent hurricanes but the tourist areas were spared.  The artist painted suitcases look great.  Here is a chance to win a trip and a one-of-kind, artist-inspired suitcase.

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About Steve Case

Steve is a life-long avgeek and a points and miles player. The photo is from my first premium, international award flight in 2012. That is all it took, I was hooked. I used my airline mile and hotel points to travel well and cheap. I am truly an "out-of-the-box" traveler which has enriched my travel experiences.

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