The reason for this award redemption was a last minute decision to attend ITB Berlin one of the largest travel shows in the world. For those of you that haven’t attended, ITB is spread out over more than 20 buildings across the large Messe Berlin conference center campus. If you ever go, bring some comfortable shoes.
In attendance were most country and city tourism boards, airlines, hotels, travel operators, and every other company connected to travel. I visited a few of the airline booths, but only had my camera phone with me. Most booths were staffed by the local German marketing team. For a global conference it tended to be very German centric.
Air Astana Business Class
Lufthansa Business Class
Turkish Airlines Booth with their Business Class product
Also around Berlin I had a chance to sample some great (and cheap!) food. These pics are in no particular order, they’re just here to insprie your lunch choice today. Mmmm… Currywurst! 😉
Currywurst with Fries and Mayo
And last but not least… beer!
Overall it was a nice conference and the events sponsored by PhocusWright were helpful. But, like any other big conference, you really need a specific reason to want to go.