JetBlue is announcing a new status match and challenge for its TrueBlue loyalty program — the first match they’ve ever offered as far as I’m aware (although such things are often provided more discreetly if you ask customer service). The offer only runs through August 14, so act quickly if you sometimes travel on JetBlue and think you might benefit.
For those unfamiliar with matches and challenges, the status match automatically gives you TrueBlue Mosaic status through the end of 2017. You just need to have qualifying status with a competing carrier right now and share the details with JetBlue. If granted a match, then you’ll also be entered in a challenge to have your status extended through 2018. To satisfy the challenge you will need to earn 3,750 base points within 90 days. (You earn 3 base points per dollar spent on fares.)
Completing the challenge would save you the need to meet the normal requirement of 15,000 bonus points in a calendar year. However, it’s not as easy as it seems. A normal year of flying would still involve earning 3,750 bonus points every 3 months to stay on track. What JetBlue is really doing is reviewing a shorter window of activity to determine if you qualify. Sprinting can be easier than running a marathon.
Be sure to enroll in the match on JetBlue’s website by August 14, 2017, and provide your proof of existing status with a competing carrier. Eligible status includes:
- Virgin America: Elevate Silver or Gold
- Alaska Airlines: Mileage Plan MVP Gold or MVP Gold 75k
- American Airlines: AAdvantage Platinum, Platinum Pro, or Executive Platinum
- Delta: SkyMiles Medallion Silver, Gold, Platinum or Diamond
- Southwest Airlines: Rapid Rewards A-List Preferred or Companion Pass
- United: MileagePlus Premier Silver, Gold, Platinum or Premier1K
I’m sure it’s no coincidence that Virgin American and Alaska Airlines are first in the list from the press release. 😉
Should You Match? It’s a Personal Decision
Status matches are the preferable way to switch your loyalty to a new carrier. Once you’re elite it can be annoying to start all over from scratch, and I will admit that as much as I enjoy flying with Alaska Airlines it is probably the fear of losing my MVP Gold status that prevents me from traveling more often on other carriers. Status challenges are more about motivating travelers to become loyal in the first place, not so much about shifting their loyalty.
Whether this new offer from JetBlue is something worth taking is entirely your call. I don’t know if it will be offered again, and if so whether it will be available to people who previously accepted the offer but failed to re-qualify. Some carriers make you wait before requesting a new match (United puts the timer at 5 years) and others are once per lifetime (including Alaska).
The main benefits of TrueBlue Mosaic status are bonus points and lower fees on checked bags and ticket changes. But JetBlue doesn’t offer upgrades to a first class cabin, and even its Mint class is only select routes. The other issue is their limited route network on the West Coast, so the status match offer doesn’t appeal to me personally. If you’re on the East Coast and not expecting any upgrades, it could be much more attractive. Even being able to skip the line and some fees can make the travel experience much more pleasant.