JetBlue just improved their frequent flyer program, following the example of of Delta Air Lines, and decided that TrueBlue points no longer expire! The TrueBlue program is a revenue based program, earning a fix number of points per dollar spent (similar to Virgin America Elevate or Southwest Rapid Rewards) instead of miles flown. Previously, TrueBlue points expired every 12 months if there was no activity on the account, however now they NEVER expire!
This morning I found the following email in my inbox:
TrueBlue points are our way of thanking you for your loyalty. But members have expressed concern that accounts must stay active for points to never expire. So, we did something about it.
We heard your feedback, and we agree: Your loyalty doesn’t have an expiration date, and your points shouldn’t either. That’s why we’ve dropped the fine print. Starting today, you can hold on to your TrueBlue points until you’re ready to redeem them.
No activity requirements. No asterisks. No expiration dates. Just points, glorious points.
I personally think this is a BIG win for travelers who infrequently fly on Jetblue, because now those points can be earned slowly and steadily! For the frequent fliers who fly JetBlue often, then this rule change will not make a difference.