I’m very pleased to announce today that nine additional writers are joining Travel Codex. Who are these people? The team at UPGRD has an excellent record of reporting industry news and sharing their insights on using miles and points. Each writer has his or her own identity, but they post to the same home page and share a common audience. Our merger discussions started when we recognized that it wasn’t too different from how things run here.
Starting November 1, you can look forward to these new voices on Travel Codex:
- Mike — Behind the Curtain
- Kevin — Cloud Commuting
- Brad — Regional First
- Rocky — Doublewides Fly
- Rohan — aeRO’space
- James — Pursued Adventures
- Sriram — The Road More Travelled
- Kyle — The Trip Sherpa
- Carly — Another Baby Maybe
Obviously this is a large change, but I believed there was a compelling argument to make an aggressive move. Consolidation is the future of the travel blogging “industry” as deals become scarcer and advertising — which rewards the blogger for his or her effort — becomes more difficult to secure. I know of very few blogs that are sustained by the voice of a single author.
Let me also address the fact that my own frequency has slowed. I don’t want today’s announcement to be confused as a desire to stop writing altogether and pass the burden to a new team. I happen to be burdened by a busy first quarter as I return to graduate school for my MBA, but those of you who know me well remember that I started this blog when I was in school before. I expect I’ll be able to contribute more regularly once the new year arrives.
Bottom line: this is a strategy of strength through numbers. I appreciate diverse views, and I want to give them the exposure they deserve. I hope you’ll join me in welcoming some voices you may not have heard before. And if you are familiar with the content on UPGRD, please encourage them to keep up the great effort as they find a new home here on Travel Codex.
P.S. — Matthew Klint, of Live and Let’s Fly, is perhaps one of the more famous members of UPGRD. Although we had several discussions about how to incorporate his strong brand here at Travel Codex, Matthew has chosen to remain independent, and we wish him well.