Both Alaska Airlines and Delta Air Lines are competing for the Seattle market, and this rivalry is reflected in their sponsorships and promotions as much as anything else. For example, Delta is the official sponsor of the Seattle Seahawks football team. So what does Alaska do? Sign up star quarterback Russell Wilson as their “Chief Football Officer.”
That separation in sponsorships — the team vs. the individual — carries over to the promotions each airline is running now that football season is back underway.
Delta is offering its local SkyMiles members the chance to earn more bonus miles with 12status. Free miles for registering, plus more miles depending on how well the Seahawks play.
- 500 miles for every 12,000 signups (currently at 10,406 members)
- 1 mile for each passing play
- 1,200 miles for joining SkyMiles if you’re not a current member
- 1,200 miles if the fans at the December 15 game create enough noise to cause five false start penalties against the visiting team
I personally don’t see this as worth more than a couple hundred miles since most people are already SkyMiles members. But you can also win free perks like upgrades to the Delta Sky360 Club at CenturyLink Field.
Alaska Airlines is doing things a little differently. They’re tracking only Russell Wilson’s plays, and for every yard that he adds to his stat sheet, 100 miles will be contributed to a fantasy jackpot. Three randomly chosen winners at the end of the season will split that jackpot. It’s a chance at a much larger prize rather than a guarantee of a very small prize.
Keep an eye out for discounted fares and other promotions throughout the year. These are becoming increasingly common as both airlines try to win the battle for Seattle.