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Sneak Peek at the New United.com

by Scott Mackenzie
Last updated December 18, 2017

I can’t claim credit for this at all. I even have trouble re-creating it myself. But there is a shot of the new United.com website in United’s latest ad campaign. If you watch the video for their satellite-based Wi-Fi (since removed) you can see someone holding a tablet and navigating what appears to be United.com all done up.

HT goes to Sulley on FlyerTalk for finding and sharing the images first, although they must be from a print ad or something because I don’t see how it’s possible to get that kind of resolution from YouTube.

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It looks nice, but I already like the current United.com well enough. It works most of the time. Things are easy to find without making dozens of clicks. For example, I can check my flight status or change seats on an upcoming trip with one click from the homepage — assuming it remembers me. Otherwise it’s two clicks (the first is to sign in). If they make it too graphic-intensive and hide the information, I’ll be very disappointed.

Time will tell whether this is truly an improvement or just some new clothes for Emperor Jeff.

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About Scott Mackenzie

Scott is a former scientist and business student who created Travel Codex to unravel the complexity of travel loyalty programs. After 11 years in Seattle, he now lives in Austin with his wife and flies over 100,000 miles every year.

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