I think the sentence, “It’s better than a sharp stick in the eye!” applies here. I qualified for SPG Platinum status about a month ago. This was the first time I had ever achieved this status level with Starwood. This morning I got an e-mail from Starwood congratulating me on my newly earned status, and as part of my congratulations, I could pick between a $25 certificate to use at an SPG hotel or a magazine subscription. I’m not much of a magazine guy myself so the decision was pretty much a no brainer. I don’t believe they’re offering this to people who re-qualify or status match. I think this is only for newly minted Plats. $25 isn’t much, but I’m not one to turn it down. Thanks!