I’ve shared several airline commercials here before. I’m a fan of Singapore Airlines, especially after my recent trip with them. They just launched a new campaign with a series of commercials built around “The Lengths We Go To” tag line.
“Understanding Your Needs”, from Fujian, China
[youtube https://www.youtube.com/watch?v=F_wxDuN3WNA?rel=0]
“Creating Around You”, from Scotland
[youtube https://www.youtube.com/watch?v=R8f1AWJkXX0?rel=0]
“Bringing You the World”, from Venice, Italy
[youtube https://www.youtube.com/watch?v=Dv5Jt-nMfxw?rel=0]
There is more information and ‘making of’ videos available at a website dedicated to this campaign here. I’ve always liked Singapore’s commercials, and these certainly do not dissapoint. They each focus on the customized nature of Singapore Airlines service. I was very impressed with the service I received on my Singapore flights, although some flight experiences were certainly better than others. Which commercial is your favorite?
