This week Virgin America entered the domestic lounge market by opening up their very first domestic lounge that is fully owned and operated by the airline at LAX in T3. The lounge is chic and modern, similar to the airline itself. The Loft is a sleek oasis in the older Terminal 3 where travels can escape or pre-game before and between flights. The lounge is open every day from 0630-2300, so no flight will depart without an opportunity of a proper pre-party in Virgin America Loft.
Access to the lounge is extremely limited to day passes only. No memberships at this time are offered. Day passes are $40 and are available for purchase through online check-in, at the airport upon check-in, and through their Call Center. Nothing online says if they can be purchased at the Loft itself, but my guess is they can be. In addition, Virgin America Elite members (don’t forget about their ongoing Virgin America status match) receive a limited number of complimentary lounge access passes each year.
The lounge space appears to be a HUGE improvement over the old Alaska Air boardroom that was vacated when Alaska moved to T6 and the redesigned space took VX 8 months to build and really offers what I would say is the most modern, chic, sleek spaces at LAX! I’ll stop describing it and allow you to judge it, but this video of the lounge really does speak for itself!
Food and Drinks are available as part of your day pass fee. Virgin America has created their own bar menu with “Lofty Libations” and a bar eats menu with more options than any other Domestic lounge that I can recall.
To help promote this new lounge, Virgin America is giving away 12 passes via twitter. In the airlines“12 Days of #VXLoft Passes” giveaway on social media, now through December 23, 12 lucky people will score a free day pass to check out the new Virgin America Loft in 2013 for themselves. Travelers can follow the airline on Twitter for a chance to score a day pass to the Virgin America Loft.