I already wrote about the new World of Hyatt loyalty program that launches on March 1. However, news from Hyatt is that this rebranding has even broader reach.
One of the great things about travel is introducing yourself to new people, places, and experiences. I confess to a very sheltered childhood–one reason I launched my new scholarship program yesterday. I’ve slept everywhere from hard floors and roach-infested hostels to rooftop suites and private villas. I don’t regret a single one of those trips because every time I walked away with a better sense of my values and the importance of appreciating our differences. I would not be the person I am today without traveling.
Besides the new loyalty program, Hyatt will also be partnering with AFAR (one of my favorite travel magazines) to create experiences for its guests and the community beyond the traditional hotel environment. For example, a trip to Tokyo is currently in the works and will be available on an invitation basis. Hopefully additional trips in the future will allow more World of Hyatt members the chance to see Hyatt’s take on global hospitality.
A related partnership with Learning AFAR/No Barriers USA (non-profits sponsored in part by AFAR) will provide a similar opportunity to Chicago Public School students to participate in an immersive educational program in Costa Rica.
Hyatt discusses this community engagement in more detail on a new landing page and will be airing a promotional video during the Oscars next week.
More often than not I’m the confused white guy wondering what to eat in the night market.
I mentioned that I’ve slept in all kinds of places as I’ve traveled. Fortunately, a good portion of them were Hyatt hotels. And I want to take a moment to explain that one reason I’m such a fan of Alaska Airlines and Hyatt on this blog is that I’ve had the opportunity to spend a lot of time with their team and get the sense that we have shared values. A focus on the customer isn’t something you can determine by looking at a particular elite benefit. Some of my best Hyatt experiences involved interacting with employees and noticing how they took a personal interest in whatever issue I was facing.
So in that respect I’m kind of excited about the new loyalty program. I like the concept behind a “World of” Hyatt because we should all be out there, exploring new places. Does that make it the best loyalty program? I reserve judgement. There are lots of other, individual issues that don’t make it easy to select one perfect program for everyone. But I think the people running it have the right objective. Wherever you go, hopefully you feel welcome.