Hilton Hotels announces the launch of its 18th hotel brand called TEMPO by Hilton.
An Elevated and Approachable Lifestyle Brand
The latest brand offering has a theme – an approachable lifestyle brand curated to serve a growing segment of “modern achievers” who seek a hotel experience that reflects their ambition. The concept is to create a highly scalable brand that is both uplifting and within reach for future guests. They want to provide accommodations for modern achievers that they can level up but still have an approachable price point. They are creating unique spaces powered by an efficient service model:
- Designing for the rhythm of life,
- Flexible stylish spaces,
- “Get Ready” zones,
- “Power Down” zones,
- Informal and open lounges and
- Casual cafe dining.
“For more than 100 years, Hilton has pioneered the hospitality industry as we know it,” said Christopher J. Nassetta, president & CEO, Hilton. “Tempo by Hilton is the latest example of our unique ability to anticipate what our guests are looking for and deliver unmatched value for customers and owners alike. We’re thrilled to welcome this new brand to our Hilton family and look forward to building on our legacy of innovation with Tempo by Hilton.”
“Tempo by Hilton introduces a new concept by combining all the benefits and efficiencies owners expect from a limited service model with an uplifting dose of inspiration,” said Phil Cordell, SVP and global head of new brand development, Hilton. “Utilizing a data-driven blueprint, we identified lifestyle offerings inside the guest rooms and throughout the property that push the entire sector to new heights. The end result is a compelling, yet approachable brand that enables owners to expand their portfolios in sought-after locations across the country as well as capture a new demographic of travelers.”
Hilton Hotels has teamed up with a unique mix of design partners to create TEMPO. These partners include:
- Arianna Huffington’s renowned behavior change platform,
- Thrive Global and
- The culinary firm, Blau + Associates.
Hilton employed these partners and exhaustive market research of more than 10,000 customers to design the feature elements of TEMPO. The goal was to create design features to help ambitions guests continue their journey without disrupting their routine.
Reinvigorating and Relaxing Guest Rooms
Designed to be a refuge where modern travelers are reinvigorated for the day ahead. The concept features:
- Power UP and Power Down collections – curated assortments of morning and bedtime touches for a finely tuned sleep environment,
- Get Ready Zone with space to get ready, organize for the day and focus on work,
- A bath suite that includes mirrors with built-in BlueTooth speakers in a spacious, bright and invigorating setting.
Shared Spaces and Amenities Designed to Inspire
TEMPO public areas and amenities are designed to bring a fresh approach to industry mainstays. These features include:
- Art and design collections are chosen to encourage guests to look up from their daily grind,
- State-of-the-art fitness offerings,
- Flexible meeting spaces and
- Informal meeting areas fo collaborating with teammates.
TEMPO’s food and beverage offerings were developed with award-winning Blau + Associated to offer everything that guests need to sustain energy and boost focus. The Fuel Bar is a complimentary coffee and tea bar located in the lobby, offering premium coffees and teas. Hearty and healthy options for breakfast are available at the casual cafe. The bar will feature small plates along with crafted cocktails.
TEMPO is designed to increase its social impact while cutting its environmental footprint in half by 2030. These features will utilize:
- Food waste programs,
- Responsible seafood sourcing,
- Hydration stations throughout the hotel to replace single-use, plastic bottles and
- Full-size bath amenity dispensers to reduce disposable plastics.
The TEMPO Rollout
TEMPO is in the works for 30 locations with an additional 30 projects in various stages of development. Prime TEMPO markets include:
- New York,
- Los Angeles,
- San Diego,
- Washington D.C. and more.
My Take on TEMPO
Hilton Hotels has designed a hotel brand with a focus – the upwardly-mobile customer looking for comfortable accommodations within their price point. The concept is novel with an emphasis on casual open spaces. I think Hilton was brilliant to collaborate with experienced partners that can bring TEMPO type features and amenities onboard. I really appreciate the sustainability concepts to reduce their environmental footprint.
It will be interesting to see how their target market takes to TEMPO. TEMPO is a lower-scale hotel in the Hilton Hotel portfolio so it won’t work for me. I hope to revisit TEMPO in a year and and report on the results.