Today was a busy day for some low cost carriers’ frequent flyer programs in the United States. Both Virgin America and JetBlue announced new loyalty perks for frequent flyers. VX announced Elevate Silver and Gold and B6 announced the launch of TrueBlue Mosaic.
TrueBlue Mosaic is a watered down elite program to say thank you to JetBlue’s most frequent flyers.
JetBlue’s program is similar to Virgin’s fixed-value program, meaning the number of dollars spent earns a fix number of points, points and status is NOT earned by the actual number of miles flown.
TrueBlue points are earned at 3 points per dollar, requiring a total of $5,000 to be spent in order to qualify for TrueBlue Mosaic (15,000 points). Unlike other programs though, only base points earned from JetBlue will qualify, meaning one must fly JetBlue as their primary airline to gain status, flights on partners like American or Emirates will not earn points towards TrueBlue Mosaic.
TrueBlue Mosaic members will receive all the benefits mentioned above, but no fear for the non-elite flyers at JetBlue, your first bag will continue to fly free! Mosaic members will just enjoy a second free bag and priority boarding, security check and check-in.
The biggest benefit of all though, is the ability to use you points instead of dollars to upgrade to JetBlue’s even more space cabin allowing you to stretch your legs further! And for those who qualify for 2012, members will receive 6 complimentary upgrades to main cabin select,A true #DoubleWideDelight!
Although JetBlue’s program isn’t anything game changing for the airline industry, any elite program at a Low Cost Carrier is welcomed. I think this program will give TrueBlue an edge over rivals like Southwest Airlines and may make other airlines like Delta and United step up their game. TrueBlue Mosaic is to be launched this fall. So until then, be sure to check out JetBlue TrueBlue Mosaic site to find out more about this new evolving program.