In this installment, I take a look at the SAS Business Class amenity kit. SAS uses the same amenity kit on all of its long-haul aircraft; the bag and contents haven’t changed in quite some time, though.
Welcome to another installment of our amenity kit review series. As in previous reviews, I will be reviewing this amenity kit on a scale from 1 to 5 (being the best) and will rate it based on five categories:
- Bag/container: design, quality and reusability/collectibility of the bag.
- Product: quality, size and variety of the facial and body products.
- Comfort items: eye masks, ear plugs, etc.
- Miscellaneous: pens, tissues and everything else.
- Extras: additional items that make your flight just a tad more comfortable including pajamas, slippers, etc.
SAS Business Class Amenity Kit
To put it charitably, this is a basic bag. It seems sturdy enough, with a good quality cloth bag. But there’s really no distinguishing features at all. The only clue it’s even a SAS-branded bag is the logo on the zipper handle. I suppose my dislike of minimalism skews my opinion, but this just seems underwhelming. On the other hand, it is decent sized, and would make a decent toiletry bag. Score: 2.
It’s a basic kit, with just lip balm, hand lotion, a toothbrush, and a tube of Colgate toothpaste. At least the skincare products are good quality, provided by British company REN Clean Skincare. A small tube of REN lip balm retails for $24, so these are high-end products. REN’s focus on sustainability and zero waste also fits the image of a Scandinavian airline. Overall, though, there’s just not much here; not even mouthwash, which is a must on a long-haul flight. Score: 2.5.
The kit includes socks, eyeshades, and some basic earplugs. The eyeshades effectively block out light, but felt uncomfortable, with the mask pressing against my forehead. My favorite item of the kit was probably the soft, warm socks. I also give credit for the shades and socks matching the bag. Score: 3.
Miscellaneous and Extras
Sadly, the kit includes nothing in either category. Not even a pack of tissues or a pen. Score: 1 in each category.
SAS Business Class Amenity Kit Overall Thoughts
The SAS Business Class amenity kit rates a 1.9/5. I enjoyed SAS Business Class overall, but this is a truly disappointing kit for international business class. The bag is nothing special, and the contents are quite basic. But where I think SAS really missed the mark is the lack of any unique Scandinavian touches. SAS did a nice job with adding local flair throughout the rest of the experience, including the menu and bedding. So that made the lack of imagination with the amenity kit especially disappointing.
Other Amenity Kit Reviews
- Japan Airlines First Class
- ANA First Class
- British Airways First Class
- Virgin Atlantic Upper Class
- Qantas First Class
- Thai Airways First Class (Rimowa 2014)
- Japan Airlines Business Class
- Lufthansa First Class (Escada)
- Cathay Pacific Business Class (new Seventy-Eight Percent)
- United Airlines BusinessFirst (Cowshed Kit)
- United Airlines BusinessFirst
- American Airlines Transcon First Class (Reno Air Heritage Series)
- United Airlines BusinessFirst (new TEAM USA kit)
- Lufthansa Business Class (Bree)
- Etihad Business Class (LUXE)
- Qatar Airways Economy Class
- American Airlines Business Class (Cole Haan 2016)
- American Airlines Business Class (Cole Haan 2017)
- Austrian Airlines Business Class
- Delta One Domestic Tumi
- Air France La Premiére
- Qantas First Class Martin Grant
- American Airlines Business Class (Cole Haan 2018)
- Lufthansa Business Class (Reisenthel 2018)
- American Airlines First Class (2019)
- Swiss Business Class (Victorinox 2018)
- American Airlines Business Class (This is Ground 2019)
- American Airlines Premium Economy (STATE 2019)
- Cathay Pacific First Class Travel Kit